© Business Wire 2009
2009-01-14 14:38:02
http://www.pr-inside.com/cold-flow-properties-of-greenshift-s-nextdiesel-r1006405.htm
By now, many of you Greenshift Philes have beaten the SkunK to the punch. A new press release covering the quality of the our branded product has been released.A branded name. By branding a name you can increase its value because you sell not only the product, but the trust and reliability you have built up with your customers. The biodiesel industry was originally pushed ahead by tiny operators. The guy making biodiesel in his yard
may have had his heart in the right place, but he is not remembered for the 90% of the time he had a decent product. He is remembered for the time he shut down all the diesel powered tractors in Kornfield Kounty, and the corn crop was planted two weeks late that year.
NextDiesel is a state of the art facility with a testing lab. Greenshift has made the decision to differentiate its product in the market and leverage that huge investment in a modern facility, by selling its biodiesel under a branded name. If successful, this could eventually cause our biodiesel to sell for a premium.
Do you go to the store to buy Klennex? Or do you buy tissue paper?
Do you buy soda pop? or do you buy Pepsi?
Wouldn't it be great to pull into your local station and fill up your 18 wheeler or your European sports car
with NextDiesel" branded corn oil biodiesel? Now all we need is a catchy jingle . . . .
How about "Put a tiger in your tank"? [Already used, SkunK!]
How about "Put a SkunK in your tank!" [Guys in advertising say NO!NO! ]
How about "Smells like Fries, baby!" [not enough differentiation, but getting closer . . . ]
OK, here is my final pitch for the day . . . .
Baseball idioms reference our all-American foreign oil independence theme. The switch to our product should be simple and care free. We need to work in 'corn' to differentiate our product. We need to imply a 'personal choice' about going green. The word 'release' of course has that subtle, yet empowering, orgasmic quality, referencing the power and strength of our fuel . . . so how about:
"NextDiesel: Release your inner can of corn!"
There, it took a while, but the SkunK just saved Greenshift a heck of NY, NY ad campaign bill, so how about a little north on the PPS? Maybe a little personal stock sentiment buy from members of the Board of Directors? . . . what about those shareholder facility tours?? Or even better, how about a break from these massive selling volumes?
Was that jingle a metonymy or a methaphor?. . . ahhhh who cares . . .
Now where was I before I got off track? Oh yeah . . .
With its colder cloud point, it should increase its available market and lower the expense of adding chemicals to allow it to flow on a day like today - where the mercury is afraid to leave the bulb at the bottom of the thermometer!
This is not a new idea. Ever since there was a NEXTDiesel - there was NEXTheat. This is our branded home and business heating oil. This from the NEXTDiesel web site:
Our NextHeat product is a blend of pure NextDiesel biodiesel with conventional high or low sulfur home heating oil that meets the precise ASTM D 396 specification. The result is NextHeat … a fuel that helps heating oil burn cleaner, making it better for the environment and home heating systems.
http://www.nextdiesel.net/nextheat.html
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Earthtimes (press release) - London,UK
PR-Inside.com (Pressemitteilung) - Wien, Austria
Ad-Hoc-News (Pressemitteilung) - Germany
istockAnalyst.com (press release) - Salem, OR, USA
The SkunK noticed quite a few bylines off the recent PR's coming out of European services. This I believe is part of the broader Investor Outreach I predicted. It would make sense to provide information to foreign investors. I mentioned earlier that Europen investors centered on the Frankfurt Exchange make up about a quarter of the readers to this blog. [Willkommen!] I think this outreach is though 'Business Wire' described below:
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide.Business Wire's extensive news distribution network spans 150 countries and 45 languages. Complete regulatory news and filing services are provided in the US and Canada, as well as sanctioned regulatory services in markets throughout Europe. Business Wire has more than 30 bureaus worldwide, with locations in the United States, Canada, Europe and Asia.
Good hunting,
SkunK
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